A late entrant in FMCG and packaged foods, ITC challenged domestic and multinational companies alike, following a clear vision of its legendary former chairman Yogi C Deveshwar, to quickly scale the non-cigarette businesses of the company. ITC stuck to the classic textbook approach to build the FMCG business, which today boasts of a portfolio of Rs 1,000-crore plus brands, Aashirvaad being the biggest with a turnover of over Rs 4,000 crore.from Business News: Latest News on Business, Stock Markets, Financial News, India Business & World Business News http://bit.ly/2Yjrbs6
